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Sony Digital24 flip clock radio - The next flip clock I think I must have.

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  • Mackey
    Administrator
    • Feb 2014
    • 3625
    • United States [US]

    #1

    Sony Digital24 flip clock radio - The next flip clock I think I must have.

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    As many of you know, I'm into flip clocks in general, but I like the historical, pivotal clocks. So it is that my brain keeps telling me that I need a Sony Digital24 flip clock radio.

    For a while (from 2008 to 2018 as far as I can tell), on the history portion of their website, Sony asserted that in 1968 the Sony "Digital 24" was the "world's first digital clock radio."

    I knew that I had seen this before, and the link is still out there on the internet

    https://www.sony.net/Fun/design/hist...60/8fc-59.html

    But they've taken it down and so I had to use the Internet Archive WayBack machine to see this page.

    The full text read:
    "8FC-59 Product Design
    The world's first digital clock radio, nicknamed "Digital 24." In a horizontal format for bedside use, the unit came in black, white and red. Individual panels with printed digits flip over to show the time, and users can wake to music or a buzzer by setting the alarm or sleep timer. Users also appreciated the convenience of the auto-off feature. "
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    Code:
    https://www.sony.net/Fun/design/history/product/1960/8fc-59.html
    The assertion that the Sony Digital24 was the first digital clock radio is all over the internet.
    From pinterest:
    Product Design 8FC-59 |1968| World's first digital clock radio AKA digital 24

    to reddit:
    The world's first digital clock radio, nicknamed "Digital 24." Sony 8FC-59

    to The Verge (a technology review website/company) on a very cool 2016 "Toyko Thrift" column:
    TOKYO THRIFT SPECIAL: ‘IT’S A SONY’ EXHIBIT SHOWS OFF DECADES OF DECADENT DESIGN
    (this is a cool article - worth a look)
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    I recall about that time there was a an ebay seller found a 8FC-59WA - (actually a Sony Digimatic) and asserted that it was "the world's first." He got pretty mad when I advised him that he was wrong. But he persisted. He started at $1500.00 and eventually got down to $900 on his blog before he did a no reserve ebay auction. It sold for $3.25 plus shipping (ouch).

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    For some reason the New York Times online edition wrote an article
    The internet breathes new life into the clock radio
    that stated
    FOR many people, the dawn of the digital age - or at least the first recognition of its advent - probably did not come with utility bills on punch cards warning never to fold, spindle or mutilate. Most Americans did not wake up to the new era by reading ads for do-it-yourself Heathkit computers in Popular Mechanics magazine.

    No, it might have been the little bedside box soothing us to sleep at night and jolting us awake in the morning: the digital alarm clock radio. Instead of the hands of the analog dial, here were numbers, straightforward and direct, that flipped - the glowing came later - to tell us a new era in consumer electronics had arrived.

    It was 1968 and the Sony Dream Machine, model 8FC-59, suddenly upgraded the real estate next to the bed. There were other digital clock radios, but it was one of the most coveted. At one point, the company’s clock-radio resided in a third of American homes, Sony says. But over the decades, there has hardly been a duller category of consumer electronics. In the 1980s and 1990s, a clock radio would have vied with underwear as the most boring gift.
    Well... It wasn't called a Dream Machine yet. But in any event I liked the image they included.

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    I've started noticing that there are other varieties of the Digital24s out there. This seems to have been primarily a Japanese brand name because it seems to have morphed to "Digimatic" once it came to the USA. And they came Very early - by late 1968.

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    It's interesting to me that the wooden cased (8FC-69) Sony's actually came out after the Digital24 - they look older to me by nature of the real wood. Sony considered these to be their "Deluxe" models. And actually, it's pretty classy to have a real wood clock - although I personally love that red plastic.

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    In spite of Sony's assertion. Many of you probably know that technically, the Digital24 was NOT the first digital clock radio. The very blunt Reddit users were quick to point that out on the post I referenced above (gotta love reddit). But their information was also a bit fuzzy. I have found via newspaper ads that it was 1967 when a Penncrest digital clock radio was on the market. Not much to look at - but you can't deny it's "digital."

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    From Chillicothe_Gazette Wed Dec 20, 1967


    It's funny that Sony would even assert that they were the first (and the people kept repeating it).

    I think it might be fair to say that the Sony Digital24 was the first of the "modern era" digital clock radios. ... On second thought .... No. (probably why Sony nixed that page). But you and I know that more properly, it was possibly the world's first flip clock radio in 1968 (followed very quickly by all the others). That's probably what the history writer meant ... or he / she was didn't know. I've said this before, as far as flip clock radios, I think Sony was just first to market. The Panasonic RC-6479 was out as early as 1969. But the Sony Digital 24 was still the first.

    With more research and consideration. I think the "first" label got attached as Sony promoted these clocks (both the Digital 24 and the Digimatics) as the first 24 hour clock "the clock you don't have to set the night before." Hence the emphasis on the "24". The next post has ads that seem to back this up.

    Regardless, even if it's not exactly what everyone said it is, it was said and by it's very nature, it is what it is "the purported first flip clock radio."

    Just because it is what it is, or what some have said it is, I think I need one. And a red one too!
    ~ Mackey Site Administrator
    If you have any questions/comments Contact Me
    If you're not a member, you should consider joining!
  • Mackey
    Administrator
    • Feb 2014
    • 3625
    • United States [US]

    #2
    More Stuff ..

    Toward the end of 1968 Sony was highly marketing the Sony Digimatic 8FC-69W in the United States (newspapers and full page magazine ads).
    I couldn't find the Digital24 advertised except for one ad that had "Digital 24" in quotes but the image pictured a clock labeled "Digimatic."

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    Below is a 1968 ad for the 8FC-59W

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    The ad below talks about the 8FC-59 and the 69. It also discusses a "pillow speaker." From what I understand, finding one with a pillow speaker is very hard. The ad also talks about how these clocks were the first you didn't have to set the night before. As you probably know, many of the early digitals only had the 12 hours without any AM or PM distinction. You had to set the alarm before you went to bed. The "Digital 24" was a big deal and a first. Perhaps this is where all the confusion later in history arose. (?).
    Click image for larger version  Name:	The_Times_Fri__Sep_27__1968_.jpg Views:	0 Size:	188.2 KB ID:	19277view a high quality pdf of this ad.

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    1970s magazine ad with 8FC59W at $89.95
    and 8FC69W at $99.95 at at top the 8FC79W for a whopping $124.95
    ~ Mackey Site Administrator
    If you have any questions/comments Contact Me
    If you're not a member, you should consider joining!

    Comment

    • Guest

      #3
      I see lots of "Digital 24" labeled 8FC-59/69 Sonys on Buyee. The blacklight versions are called "Digital 24" with "BRIGHT" right next to it. There were a couple of red units last time I checked a couple weeks ago.

      The only bummer would be the radio coverage for FM as we all know makes it all but useless in the US as it only catches a couple stations at the bottom of the scale. You could get a US version and swap the bezel and cabinet (if you want red) and make a hybrid for FM functionality to remain intact.

      Comment

      • Jumblejeff
        Flip Clock Fan
        • Aug 2017
        • 465

        #4
        Interesting.....I have a 8FC-59 with a all wood case and thought is preceded the plastics. It also has the smooth chrome large knobs on either side. That seems to be rare. Most have the ribbed type.
        Also, I have a 8FC-69 I bought for parts with a rough all wood case that I plan on painting red. It pains me to paint it but it was too far gone. Your pictures show what a red case would look like. Very nice.

        thanks for posting all this great information.

        Oh....I remember the $1500 Ebay clock you mentioned. I watched that for months and then to see it sell for $25.

        Comment

        • Mackey
          Administrator
          • Feb 2014
          • 3625
          • United States [US]

          #5
          Update: I have one coming. More details later.
          Can't get too excited until it's in my hands. It's got a long trip ahead of it.

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          ~ Mackey Site Administrator
          If you have any questions/comments Contact Me
          If you're not a member, you should consider joining!

          Comment

          • Jumblejeff
            Flip Clock Fan
            • Aug 2017
            • 465

            #6
            Glad you found one Mackey.

            One more thing to check off your bucket list.

            Comment

            • Guest

              #7
              Originally posted by Mackey
              Update: I have one coming. More details later.
              Can't get too excited until it's in my hands. It's got a long trip ahead of it.

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              Oh man! That looks great!

              Comment


              • Mackey
                Mackey commented
                Editing a comment
                Yes. All the chrome looks very good, all the buttons and knobs ..... and .... a pillow speaker.
            • Mackey
              Administrator
              • Feb 2014
              • 3625
              • United States [US]

              #8
              I've had this clock for a week now but have had zero time to show it off. It's a gem! It really completes my historical section, I think. Plus I love the red. Hopefully this weekend I can show it off more.
              ~ Mackey Site Administrator
              If you have any questions/comments Contact Me
              If you're not a member, you should consider joining!

              Comment

              • Performa
                Flip Clock Fan
                • Mar 2019
                • 1127

                #9
                Looking forward to it! That clock looks like a real showstopper!

                Comment

                • Mackey
                  Administrator
                  • Feb 2014
                  • 3625
                  • United States [US]

                  #10
                  Originally posted by Performa
                  Looking forward to it! That clock looks like a real showstopper!
                  It really is. I'm working up a video with some background information. I'm hoping to get to do a little tonight.
                  It got set back after I learned on the information about the first flip clock. I was consumed with getting that history out there.
                  Anyway, by this weekend I think.
                  ~ Mackey Site Administrator
                  If you have any questions/comments Contact Me
                  If you're not a member, you should consider joining!

                  Comment

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