Here's a book called Made In Japan Design! An Analog Catalog Of 70s Household Appliances
Perhaps you've come across it before, you'll find copies on Amazon and Ebay. The main thing about this book is it's small, 4.25" wide by 6", 10cm by 15cm.
This limits the amount you can make out on the pages, but gives a general overview of ad styles. It covers a wide range of appliance types and has 325 pages. The book is marked as 1,500 yen, I paid $17.00 the beginning of last year on amazon. Not sure I would recommend at some of the prices I see currently ($40). Below are some sample pages related to clocks.


as you can see the text is blurry, smaller text is hard to make out and would not be suitable for translation.




If you find it at a reasonable price, it's a fun little book to flip through about Japanese 70s advertising.
Books on this subject are not plentiful, no matter the size. If anyone knows of other books on the subject
I would be interested to know about them!
Perhaps you've come across it before, you'll find copies on Amazon and Ebay. The main thing about this book is it's small, 4.25" wide by 6", 10cm by 15cm.
This limits the amount you can make out on the pages, but gives a general overview of ad styles. It covers a wide range of appliance types and has 325 pages. The book is marked as 1,500 yen, I paid $17.00 the beginning of last year on amazon. Not sure I would recommend at some of the prices I see currently ($40). Below are some sample pages related to clocks.
as you can see the text is blurry, smaller text is hard to make out and would not be suitable for translation.
If you find it at a reasonable price, it's a fun little book to flip through about Japanese 70s advertising.
Books on this subject are not plentiful, no matter the size. If anyone knows of other books on the subject
I would be interested to know about them!
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